La arena es relajante, terapéutica y antiadherente. 

A los niños les fascina jugar con la arena, por ello, cuando visitan las playas se distraen y se estimulan caminando sobre ella, construyendo castillos y formando lodo.

Esto fue lo que motivó a Yadira Viteri, quien se fijó la meta de introducir algo novedoso en el mercado y lo logró.

La madre de familia tomó en cuenta que la gente acude a la playa una o dos veces al año, principalmente, los que residen en la Sierra, porque coincide con la finalización del año lectivo.

Para que  la diversión de los niños sea permanente decidió acercar la arena a los hogares. Investigó sobre el producto y descubrió que podía importarla, esta es sintética y procesada.

Es así como hace unos tres años nació PlayaKids Arenero Infantil. Para que el producto llegue hasta los niños se puso en contacto con los administradores de seis centros comerciales (cinco en Quito y uno en Latacunga), donde creó las islas de estimulación y recreación.

Viteri comentó que la idea de llevar la arena a casa se debe a que es un estimulante perfecto para  los niños. “Fuimos los pioneros en traer los areneros a los centros comerciales”, aclaró.

¿Cómo funcionan?

El arenero se volvió un servicio más dentro de los grandes centros comerciales. Los padres de familia cancelaban por el tiempo que sus hijos permanecían jugando en estos sitios.

Con la llegada de la pandemia los centros comerciales se cerraron por un tema de seguridad y a los emprendedores les tocó reinventar el servicio.

Desde hace cuatro meses el arenero se entrega a domicilio. Este llega acompañado de tres productos: la cajita multisensorial, el kit del carrito playero y las piscinas inflables.

La arena por libras continúa siendo el producto estrella, esta es hipoalergénica, no se pega ni en la ropa ni en la piel del niño y es perfecta para estimular.

“Hemos tenido una buena acogida, la gente opta por el producto para cuidar la salud de los niños”, dijo. (El Arca)

El Detalle

El arenero es apto para los niños desde los 6 meses hasta los 10 años. Para mayor información puede contactarse al 0962109200.

Por El Arca

791 comentarios en «Arma tu arenero en casa»
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