La pequeña, mediana y gran empresa de calzado en Tungurahua apelan a las redes sociales para llegar al consumidor.

Del 26 al 30 de octubre se desarrollará en la provincia de Tungurahua, la I Feria Virtual Internacional del Calzado y sus Componentes 2020 (Ficce).

Cada año esta feria se la realizaba de manera presencial y acogía a unos 100 productores de calzado de toda la zona y a unas cinco mil personas durante los días que duraba el encuentro. Pero por la pandemia, ahora el encuentro será virtual.

La producción nacional de calzado abarca el 84% y Ambato es la principal proveedora del producto. La pandemia les obliga a desarrollar iniciativas virtuales para mantener la producción y los puestos de trabajo.

Lilia Villavicencio, presidenta de la Cámara Nacional de Calzado de Tungurahua, comentó que hay una grave afectación económica a este sector a causa de la Covid-19

En un diálogo con El Arca explica la situación de este sector.

¿Cómo reactivar la producción de calzado cuando se mantiene un distanciamiento social?

La tecnología es una herramienta que nos permite capacitarnos en temas sectoriales, económicos y de tendencia. Son herramientas que nos permiten desarrollar iniciativas para mantenernos en pie.

¿La industria del calzado es una de las más golpeadas a consecuencia de la pandemia?

Ha ocasionado graves problemas a las estructuras empresariales tanto de la artesanía, pequeña, mediana y gran empresa.

Desde el 16 de marzo, se cerraron los sistemas productivos, no tenemos pedidos para trabajar, ha golpeado en cuanto al cobro a nuestros clientes que se les ha dejado calzado, no hay retorno.

¿A cuánto hacienden las pérdidas económicas por efecto de la Covid-19?

Hasta el 2019,  la producción de calzado fue de 29 millones de pares de zapatos, se generaron 114 mil empleos directos y se facturaron más de 900 millones de dólares, ahora hay una baja de hasta el 80% en la producción y comercialización.

¿Cómo ayudar a este sector de la producción?

Es el momento para que la gente regrese a comprar lo nuestro. La ayuda de la banca es fundamental para que se inyecte de liquidez a los sectores productivos. La banca en estos momentos debe ser más solidaria. De eso depende que las empresas vivan o cierren.

¿Qué otras acciones están desarrollando para motivar al artesano y reactivar la producción?

Tenemos que buscar alternativas para poder salir adelante ante esta situación.

Desarrollaremos un proceso de capacitación vía online en temas sectoriales, económicos, y de tendencias para que la gente pueda tomar decisiones, las más oportunas.

Otro de los temas fundamentales son las ventas, para lo cual hemos organizado el primer portal digital de venta de comercio electrónico del cuero, calzado y afines. (El Arca) 

Por El Arca

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