Consuelo y Paulina aprovechan esta fecha para dinamizar su economía y generar ingresos para sus familias.

El cierre de empresas y microempresas, así como los innumerables despidos en el sector público y privado han dejado a miles de familias en vulnerabilidad económica, en medio de la crisis sanitaria generada por el Covid-19.

Para amortiguar el efecto de la crisis en el país, las personas se han visto en la necesidad de dedicarse a nuevas actividades. Los comerciantes, que antes de la pandemia, ofrecían productos como ropa, accesorios, tecnología, entre otros, hoy veden productos de primera necesidad y sobre todo, insumos de aseo y protección de bioseguridad.

Así como este tipo de comerciantes han aprovechado la emergencia sanitaria para brindar insumos sanitarios, hay quienes aprovechan las fechas especiales como el día de la madre, el día del niño o, en este caso, el día del padre para poner en marcha su creatividad y ofrecer productos y servicios que vayan de acuerdo con la festividad.

Este es el caso de Paulina Aconda, de 42 años, quien se dedicaba a la venta de ropa deportiva, pero, con la llegada del coronavirus al país, comenzó a comercializar insumos de protección como mascarillas, guantes y gafas para que la gente pueda salir seguro a la ciudad.

Pero la venta de estos productos no es suficiente para Paulina, quien es madre de Francisca de 15 y Jonathan de 13 años respectivamente. Por esta razón también se dedica a la venta de obsequios y arreglos para toda ocasión especial. Lo hizo anteriormente en el día de la madre y lo hace ahora con motivo del día del padre.

Para esta fecha ha preparado arreglos que incluyen dulces, presentes y bebidas que sus clientes pueden obsequiar.

Debido a que “no se lleva con la tecnología”, como ella lo dice, su hija le ayuda con la promoción de los productos a través de sus contactos en WhatsApp entre los que se encuentran sus vecinos, familiares y conocidos.

“Para no arriesgarme a salir todos los días, por miedo a contagiarme, promociono estos arreglos en los estados de WhatsApp de mi hija. Ella me ayuda con los clientes y yo hago el resto”, comenta.

Paulina espera vender al menos USD 100 este domingo. “Hasta ahora he vendido treinta dolaritos, de dos arreglos. En el día de la madre vendí USD 115. Si nos fue bien”, expresa.

La mujer explica que su actividad actual le ayuda a solventar los gastos de servicios básicos y la alimentación de sus hijos. Agrega que le preocupa su situación económica, ya que antes de la emergencia sanitaria sus ingresos eran mayor a los que recibe hoy.

“Con la venta de la ropa nos iba mejor; ahora tuvimos que reducir gastos. Si está fuerte la situación, pero la comida no nos ha faltado”, enfatiza.

Al igual que Paulina, Consuelo Morales también se preparó para esta ocasión. Parvularia de profesión, Consuelo, trabaja en un centro de educación inicial; sin embargo, debido a las medidas de confinamiento y al riesgo de contagio de coronavirus en la capital, la institución tuvo que cerrar sus puertas, lo que provocó que su salario se redujera a la mitad e incluso, que no recibiera sus ingresos desde hace un mes.

Mujer de 42 años, madre de dos hijos y esposa de Víctor, Consuelo ha buscado formas para sobresalir de la crisis económica y obtener ingresos que solventen la reducción de su sueldo. Por eso, para este día del padre, ha elaborado detalles que incluyen globos, dulces, snacks y bebidas para que la gente pueda obsequiar. Debido a su habilidad con materiales didácticos, que usa para sus estudiantes, Consuelo ha visto de esta actividad una oportunidad para poner en práctica su destreza con estos insumos y realizar figuras por el día del padre.

Hace una semana ofrece este tipo de presentes a sus familiares, amigos, amigas y sus contactos en redes sociales. Considera que son una herramienta para promocionar este tipo de emprendimientos. “Las redes sociales me han ayudado para ofrecer estos pequeños detalles a mis amigos. En Facebook y en WhatsApp, he subido fotografías para que se animen a comprar”, dice Consuelo.

De esta manera, Paulina y Consuelo, al igual que cientos de personas que necesitan generar ingresos para sus hogares miran a los días festivos, en este caso el día del padre, como una oportunidad para dinamizar su economía y solventar sus gastos en medio de una crisis sanitaria que golpea a miles de familias ecuatorianas. (BE / El Arca)

El Detalle

Las redes sociales son una herramienta indispensable para promocionar todo tipo de emprendimientos  y su uso es cada vez más frecuente.

Por El Arca

396 comentarios en «Día del padre: una oportunidad para la gente emprendedora»
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