Un té antioxidante que se lo empieza a disfrutar en Europa. 

La letra de una canción popular afirma ‘hay agua de cualquier cosa en el Ecuador, pero el agua de guayusa es la mejor…’.

La satisfacción al beber este tradicional té, para sorpresa de todos, rebasa fronteras. Se lo está degustando en Polonia, Hungría, España y Alemania. El próximo mercado a conquistar es el de los Estados Unidos.

Marcelo Cedeño, un joven ecuatoriano de 30 años, eligió a este producto para promover su emprendimiento y está teniendo éxito.

Cuenta que todo empezó cuando viajó a España para una maestría en Administración de Negocios, en una tarea habló de las bondades del té de la guayusa, le dio a beber a sus compañeros y les encantó.

Cedeño no desaprovechó la oportunidad y profundizó sobre la producción de la planta y sus beneficios en su trabajo final.

Luego de su regreso al Ecuador se puso en contacto con los productores de la guayusa y empezó a sacar el producto a los mercados antes mencionados.

Cedeño, a diferencia de otros emprendedores, arrancó fuera y aspira que también su producto se consuma en el Ecuador. “Me fui contra corriente”, dice.

Son varias las asociaciones que acogen a productores de guayusa, pero un detalle importante es que en cada una de ellas son las mujeres las responsables de recoger la hoja.

Aclara que lo que sale hacia el exterior es la materia prima (hoja entera, triturado y deshidratado), cuenta con el registro fitosanitario y los permisos de Agrocalidad.

El emprendimiento lleva el nombre de Wara, un término quichua que significa, estrella, lo bautizó así porque a su criterio las mujeres son las estrellas de la producción de esta hoja.

Cuenta que se comunicó telefónicamente con las asociaciones, y que luego hizo algunos viajes hasta ganarse la confianza de los productores.

“Me gusta ser directo, dialogué con ellos sobre una distribución equitativa de las ganancias y aceptaron”, menciona.

En un primer envío ingresó 500 kilos a España, pero no es el único que introduce el producto a este mercado. Su preocupación es que hay gente que manda mezclado con otras especies y daña la cadena de comercialización.

Señala que más que una empresa es un emprendimiento que siempre está buscando mercados para generar empleo y recursos.

Recomienda a las autoridades del Ecuador diversificar su producción y no solo centrarse en la papa, el arroz, el maíz y la leche. “Nunca se sale de eso y son los que más problemas generan por los costos de producción”, concluye. (El Arca)

El detalle

Para mayor información puede contactarse al: 0997776895

Por El Arca

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